“Squarespace is good for building a simple site, but not for something more serious/complex. I’m confident that Squarespace will keep improving just as they’ve done so far since 2004. All and all, Squarespace is a basic but versatile content-management system/website-building tool ideal for people who are not hard-core developers but want to create a functional, secure—and let’s not forget beautiful!” ―Pavan Kumar 

For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
But they seriously fall short with their support. We have had so many awful experiences with them. If you’re really really lucky you can connect to their live support under 5 minutes and talk with a good and helpful support representative. Unfortunately, in most cases, you’re going to be on the waiting list for 30+ minutes and get a copy-paste unuseful answers and even upsells to fix your problems.

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Their templates look quite fresh and offer lots of functionality. The choice is limited to a handful of designs. Also, most of them are paid ones that will set you back $19-$39 (as a one-time payment). It’s also a pity we couldn’t find any blogging functionalities. Once you are happy with your result, you need to publish the site to your own web space. Of course, that’s a lot more complicated than with a hosted website builder as it requires you to set up a FTP connection and upload it to your own web space.
Although Yola has more than 270 themes for their customers to choose from, nearly all of these themes are outdated to the point of incompetence. Yola would have been a fantastic site builder if you were building a website back in 2008. However, in the modern world of web design with responsive themes, video backgrounds, and exceptionally complex interfaces, Yola simply cannot compete with any of the major site builders out there.
WordPress doesn’t have the most user-friendly layout design. For example, if you want to add large slideshow at the top of your page, you may need to add a plugin or custom code snippet (if the template doesn’t have a slideshow tool pre-built into the layout).  If you want to move some content around the page, you have to edit codes.  It felt like every time we wanted to make edits to the design, we had to pay our developer to help us, since we didn’t know how to code back then.

What they should improve: the aforementioned SEO flaws are pretty disappointing for a product at this price. There is no backup and restore feature, which, again, at this price point should be a given. It’s not the easiest website builder to use, other alternatives are better suited for beginners. Finally, when we tested their page speed (also an important SEO factor), it wasn’t exactly impressive. A Wix-like app store for external applications would be desirable as well.
Hello I am trying to start a website where I blog and do reviews of products that are of course not my own, just for giving information. I also plan to try and find advertising sponsorship so I can earn some income through my site at the same time, as well as I want to sell a few things I have created myself on the same site. I have zero knowledge of how to build my own site, no skill when it comes to coding or even what it is, and am new to all of this but still want to do so. What should I do and who do I use as the website builder? I want one that does a lot for you easily, but to blog and add my own photos for reviews. To have the ability to accept advertising on my site for revenue, and ability to sell my own items and accept PayPal or another common trusted credit card or online pay service for payment. Please can you give me a detailed answer or advice exactly what company to use? I am not so much concerned with monthly cost as I am with upfront year being paid at once, that’s a lot of money at once for me. Please help? 

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What they should improve: the aforementioned SEO flaws are pretty disappointing for a product at this price. There is no backup and restore feature, which, again, at this price point should be a given. It’s not the easiest website builder to use, other alternatives are better suited for beginners. Finally, when we tested their page speed (also an important SEO factor), it wasn’t exactly impressive. A Wix-like app store for external applications would be desirable as well.

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Thank you for writing this. I am about to start this endeavor. I have a couple questions that maybe you can help me with if you don't mind. First I am afraid of my idea getting out there and someone taking it. Is there a way to protect it? I have heard patents are not recommended for Web ideas. Also, my idea is an interactive one, not just a way to advertise etc. Not quite a game but maybe more so than just a web page. That's where my confusion really comes in. I am about to do exactly what you have recommended with the drag and drop but I am naively assuming it won't be something I can use with the public because of the interaction involved. I know I will need the program to watch out for many things and organize them as well. Any advice you can give me on that would be very appreciated.


Are their prices comparable to the other options on the market? We review not only the different website builders’ prices, but also the features included under each package, the price models, the paying options, any hidden discounts, and even their billing practices. When it comes to money—especially yours—we want to make sure everything is safe and sound!
If you’re trying to build a large ecommerce store, here’s how to setup WooCommerce and WordPress (one of the most popular ways to add products to your store). Less tech-savvy beginners may prefer using a simplistic website builder. The most common choice is to build an online store with Shopify. Although website costs can vary, but consider reading up on the top questions to ask when hiring a website designer. 

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After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.

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Doodlekit is one of the most unusable and unintuitive website builders on the market. Editing the limited number of templates is confusing and convoluted and taking advantage of the advertised features is more trouble than it’s worth. Despite my extensive history with site builders and web design, I found myself confused and frustrated when trying to make even the simplest changes on my Doodlekit website.
Thank you so much for your comprehensive review of the website builders. I’m a writer with a need to add affiiate advertising to a website and blog and I want to have E-commerce capability. #1: I basically want to upload articles I’ve written so I’ll have a digital archive. #2: Write a blog. #3: Sell products or affiliate products. I’ll continue to explore SiteBuilder, Wix and WordPress. I would not be able to pick these 3 without your reviews. Thanks again!
“Don’t lose your visitors under the weight of a heavy, confusing website” says Strikingly, a website builder from California. That’s probably why they want you to put all your content on a single-page. If you’d like to create multiple pages, you’ll have to upgrade to a paid plan. To be fair, they have some pretty decent templates to choose from and the website editor is easy to understand, even for beginners. If you ever leave the free plan, you’ll be charged at least $8 per month (domain name included in yearly plans).
Just found out after 9 years that my website builder and email addresses were tied together with my “Daddy” site. For $120 they’ll give back my email for a year. Time for a change I guess. Anyway with me having a site up and running can I bring in what I have from there or will a fresh start need to be done? Thanks for your very in depth research which I would think is current because the last update was May 2018.

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WebNode is a popular choice for both personal brands and professionals -- it's easy to use, and you can create a website in a different language or on a different platform to suit your business's needs. WebNode supports ecommerce stores, and the sites are compatible with Android, Mac, and IOS devices. WebNode will provide statistics to track your site's success, free of charge, and even with the free version, you won't have ads.
Hey Ben, thank you for all the information. I think web site builders in general are a great tool for novice computer users such as myself. I started my own website and it took me only a few hours to do so! I know I might sound childish, but this is unheard of for me. I used the Wix website builder software which was free of charge, and I am contemplating upgrading to the 2nd plan in order to remove the banner ads.
What we like: their eye for design. One of the biggest advantages is that there are hundreds of well-designed templates that you can use for free. Adapting them to your needs is super easy. And then there is the huge range of features. Thanks to their App Market you can easily add new features to your website (ex. a newsletter subscription, an events calendar, a forum etc.).

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Great article, comments and discussion thread...thanks to everyone. My question is which of the site builders would be best for constructing a service business (versus selling and shipping a product) where different service event activity dates/times must be scheduled, payments processed and confirmations and follow-up details sent after purchase? Appreciate your insight. Thx!
Well, it depends on what you are looking for. It’s great that they hardly have any restrictions on the free plan in terms of features and templates. On desktop computers, they place a pretty visible ad at the top of your website that is sticky (i.e. it will stay even when you start scrolling the page). Fortunately, on mobile phones, it far less visible and also not sticky. To use your own custom domain name, you’ll need the Combo plan at least, which is $11 per month. 

What they should improve: Their blogging system is missing some key features like tags or a native commenting system. If you are looking to create an online store, look elsewhere – their solution is pretty basic. Unlike Wix or Weebly they don’t have an app store; these can be really convenient as they let you install extensions that enhance your site’s capabilities.
I have a WordPress site that I am seriously considering shutting down. I love that i get to work with my creativity building sites, but I don’t love that I have been in a cycle of getting the site up, after a month or so, I start getting those Jetpack notifications that my site is down, it’s still not loading, it’s back up. I mean I’ve gotten at least 50 in the last couple of days. I can never figure out what’s wrong with the site so I end up stripping or deleting the whole site and and starting over. I don’t use a lot of plugins (the basics security, backup, some kind of form, elementor, etc). I’d really love to believe that the benefits outweigh

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More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.

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Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.
Great article, comments and discussion thread...thanks to everyone. My question is which of the site builders would be best for constructing a service business (versus selling and shipping a product) where different service event activity dates/times must be scheduled, payments processed and confirmations and follow-up details sent after purchase? Appreciate your insight. Thx!

Most website builders limit you to choosing from one of the same boring templates already being used by hundreds, if not thousands of other websites. Then their idea of customization is allowing you to swap out text and align it left, center, and right. Those type of limitations don't give you the flexibility and control required to succeed online.


Great review, Robert! I was wondering what’s your opinion about SitePad website builder? I’m thinking of creating a website for my restaurant and I saw that this website builder is included in the web hosting plans by BGOcloud, which I will opt for. Have you tried SitePad? If yes, can you say whether it is relatively easy-to-use? Thanks in advance!

My name is Jamie Spencer and I have been building websites since the beginning of the internet ( shows my age a bit! ) I’ve also been blogging as my main source of income for the past eight years. I have created and sold a wide variety of websites and blogs in different niches which means I am probably in a great place to help you create your first website.


I have a WordPress site that I am seriously considering shutting down. I love that i get to work with my creativity building sites, but I don’t love that I have been in a cycle of getting the site up, after a month or so, I start getting those Jetpack notifications that my site is down, it’s still not loading, it’s back up. I mean I’ve gotten at least 50 in the last couple of days. I can never figure out what’s wrong with the site so I end up stripping or deleting the whole site and and starting over. I don’t use a lot of plugins (the basics security, backup, some kind of form, elementor, etc). I’d really love to believe that the benefits outweigh 

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Thank you so much – your evaluations will save my artist group members so much time and frustration. Wix and Weebly were my short list too. I recommended Weebly to them last year, as most members are not tech-literate and Weebly seemed the least frustrating for a first timer. Also, fewer and simpler templates were a plus in this case, rather than a problem. I will have another look at Wix now to see if the issues I had in my test site have been fixed. I agree with your comment on the Weebly statistics (e.g. it counted my edit tweeks as hits) and the constant upsell ads. As noted here by others, Weebly’s support by phone or online chat are excellent. I will have another look at Wix now and see if that might work better for us now that more members have some online experience. Thank you again for your excellent and well-written research.

More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.

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This tutorial is designed to help beginners get started on their own so WordPress and a pre made theme are a great way to dive in and build a website from scratch. You can of course design your own WordPress theme or pick up a premium theme such as Bridge, Divi or X-Theme from Themeforest which you can customise a fair bit. I have a post on fronted frameworks too if that helps you.
Google recently revamped their website builder Google Sites. Now it’s a cleaner, more modern looking affair. After playing around with it for a few minutes, you will notice two things: 1) that it’s super easy to use; 2) that there are hardly any features: you can choose from six templates that all look pretty bare when you start building as there is no sample content at all. It seems to be possible to connect a domain name via Google MyBusiness, but then you have to be a business with a physical address.
Thanks for a great review! My only “con” would be that you didn’t included customer service. But I understand the work it would have involved. I LOVE WIX. I have been with them since they started. But their customer service stinks. I don’t like having to search through a database of questions other users have submitted to find an answer to my problem. They make it hard to find a phone number. Otherwise, besides a few technical beefs I have, it is a great option.
Jimdo can also help you to create a free online store! You do only have a limited number of products you can sell on the free plan, and there is a transaction fee unless you upgrade. But, this is still a great way of getting your online selling started without the fear of financial risk. You can create your site for free and start selling, and then look at your upgrading options as your business grows.
It is important to be consistent with your blogging. You won’t acquire much of a readership if you only post once a year. Additionally, that kind of posting frequency might actually hurt your site as it could make users wonder if the page is still being tended to. Posting on a weekly or bi-weekly basis can be a really effective way to keep people interested in your work. If you don’t have the time to write something new on a consistent basis, you can schedule pre-written content to be posted automatically.
Web Page Editors: Different web page editors will allow you to accomplish different things. HTML and CSS can be written in simple text editors, like Notepad, or they can use software like Adobe Dreamweaver to get some assistance with the pages you are creating. You may also decide to use a Content Management System, like WordPress, to build and power your website.
When we started WebStarts we knew everyone was going to need a website, that means everyone. Knowing the wide range of uses for a website we decided to make the basic version of WebStarts free. That way everyone from the student to the biggest corporation can create a great looking website with our free website builder. We also know people are going to love using WebStarts so much they'll want to upgrade to a paid subscription to get even more advanced features for their business or organization.
For years Adobe Dreamweaver has been synonymous with web page creation. It's gone from being a creator of HTML pages in a WYSIWYG interface to being able to handle programming pages in Cold Fusion, JavaScript, PHP, and other formats. Its liquid layout lets you see how pages look at different browser and screen sizes—even on smartphones and tablets. It's about as code-heavy as you want it to be.
Arguably one of the most flexible and easy-to-use builders, Site123 lets you customize anything and offers a one-click installation wizard with graphics and templates. Site123 stands out as particularly helpful with its free images library, professional fonts to add visual elements to your site, and creative DIY plans for creating multiple pages (which are unlimited). Plus, since it offers web hosting domain registration, 500 MB storage space, Google Analytics, and is ad-free, you won't feel pressured to switch to a paid plan.
It’s a solid website creation suite accompanied by a decent online store. They allow website creation from start to finish using their iOS and Android apps. Another positive thing is that email accounts are integrated right into the core product and quite affordable ($12 per year per inbox). All their templates are fully responsive and display well on desktop and mobile devices.
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