Usually, we’re big advocates of hosted site builders that run in your web browser. But we do of course acknowledge that some of you are more comfortable with an installable Windows or Mac website software. Mobirise is such a program: you install it on your computer and within minutes you’ll be able to start dragging and dropping a free website together – even when you’re offline.
However, your presentation of Comparative Web Builders was absolutely, totally and altogether superb! It was the essence of distilled intelligence, of simplifying a complex mess, of bringing flawless order out of scuzzy chaos. I congratulate you on possessing an unusual and unique skill and talent. I am a writer and inventor, and nothing turns me on intellectually more than seeing someone do what you did! Your work is stunning.
Now that we’ve covered the main advantages of using a website builder vs. a web developer, and we’ve established which businesses website builders work best for, let’s discuss the process we follow when we rate and review website builders. If you’ve already decided to use a website builder, you can use this as a guide when evaluating website builders and choosing which one will suit you best.

While we do have strong programming experience and know what a good website builder should be able to do, we also took the experiences of real users into account. By reading and evaluating the thoughts and opinions of other users—what they liked about the website builders and what they struggled with—we were able to provide you with more detail about these companies.
Arguably one of the most flexible and easy-to-use builders, Site123 lets you customize anything and offers a one-click installation wizard with graphics and templates. Site123 stands out as particularly helpful with its free images library, professional fonts to add visual elements to your site, and creative DIY plans for creating multiple pages (which are unlimited). Plus, since it offers web hosting domain registration, 500 MB storage space, Google Analytics, and is ad-free, you won't feel pressured to switch to a paid plan.
Modern website are more complex than websites in the past. They aren't just HTML, CSS and Javascript being passed from a server. Those assets are optimized, cached and accessed through special content delivery networks (among other things) to ensure performance. The reality of disentangling all of this from the website builder and moving into a third party host is messy and would require a level of technical competence that most users of website builders don't have.

Trouble is, and I’ve tried to navigate quite a few, but within minutes, as a complete Luddite – I get completely bogged down. I even managed to make a mess of the WordPress option. All I need is the most basic site with detail and a pic of my book. I don’t need a pay page and am happy just to direct people to Amazon etc. should they wish to purchase. Even writing this I feel sure you have covered everything I am asking here. But could you offer some suggestions on the best way forward? I should add here (and I know there would be options for me should money not be a problem) that unfortunately throwing a lot of money at this is (unfortunately) not an option.


You can even go beyond the search engine and find out what users are searching for when on your site, what they’re clicking on when they reach specific pages, and what your most popular (and least popular content) is. This can be especially powerful for eCommerce shops, but is also relevant to blogs. Pages that don’t perform well can be expanded upon and improved to meet user needs and expectations.
Hello Robert, thank you for the comprehensive review. I would really appreciate your recommendation for my specific case (I have studied your review carefully and still I’m not sure). I am an artist and want to build a website showcasing my paintings (photographed high resolution), and an online store selling paintings. It is essential that I can add items to the store on weekly basis. It is also essential the site loads quickly to get high google ranking. Cost is an issue, and I don’t mind a learning curve. I want a clear and clean website, no confusion / getting lost elements. Would you recommend Bold Grid?
I just wanted to thank you for your execellant review of the web builders. I am a professional Art Director who at my clients requests, needs to start building sites for them. I started a site for a film Director last year who wanted to feature his personal photography. So at the time, I used Square Space which seemed to be very versitle, however, I was never able to finish the site due to other job commitments. I have now been hired to design/build a site for a wonderful luthier. So I think I am going to go with WIX per your review. (Unless you think SP would be better.) please let me know and thanks again!!!!
What we liked: It’s cool that both their website builder and WordPress are supported for website creation. You can actually connect a domain name you purchased elsewhere with the free version. They have almost 200 templates to choose from and they are categorized by industry. Although their templates aren’t responsive, you can create dedicated versions of your site that will adapt to desktops, tablets and mobiles. Interestingly, they offer a way to easily create multilingual sites. And if you are a backup paranoid, be at rest: you’ll be able to download backups and even restore them.
Top tip: Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
Then there are a few providers who offer only dated or unattractive layouts on their free plans, and keep the good designs for their paid plans. Also, free web page builders will restrict the number of pages you can build and keep their most advanced features for paying customers. Webstarts, for example, even blocks your visitors from seeing a mobile-optimized view when accessing the site via a smartphone.

You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month. 

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GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.

Thank you for writing this. I am about to start this endeavor. I have a couple questions that maybe you can help me with if you don't mind. First I am afraid of my idea getting out there and someone taking it. Is there a way to protect it? I have heard patents are not recommended for Web ideas. Also, my idea is an interactive one, not just a way to advertise etc. Not quite a game but maybe more so than just a web page. That's where my confusion really comes in. I am about to do exactly what you have recommended with the drag and drop but I am naively assuming it won't be something I can use with the public because of the interaction involved. I know I will need the program to watch out for many things and organize them as well. Any advice you can give me on that would be very appreciated.


Hi there and thank you wor this fantastic WP resource. So much useful information. I have a question, though, I am not finding an answer anywhere but I’m sure you’d be able to point me in the right direction. I have a webpage that I had built with weebly time ago but I finally have time and wish to turn it into a more professional site and blog. I want to move to WP.
2016 was a tremendous year for web-based services & software, including e-commerce and web-creation platforms. This is overall good for us, the consumers, as competition between these providers ensures a better product, lower price points and more versatility in the long run. Be sure to stick with known brands which offer low monthly payments and even free plans.

On top of that, there are two areas where they manage to outshine their competitors: for once, you can create multilingual websites with it (an area that barely any site builders masters). Plus, they also offer what they call “website personalization tools”. Using them you can show fully customized content to your visitors, for example, based on their location or the time of the day. A very powerful feature!

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If you are going to use a website builder you can usually purchase it there. That makes handling it slightly easier as you’ll only be dealing with one company. If you are going to use WordPress or you’ll be programming the website yourself, you will also need web space, where you can upload your website’s files and data. With a website builder you don’t need web space as it’ll be already included.

Mobirise Website Builder offers 50+ themes and 150+ demo pages that include sliders, galleries with lightbox, articles, counters, countdowns, full-screen intros, images & videos, features, data tables & pricing tables, progress bar & cycles, timelines, tabs & accordions, call-to-action, forms, Google maps, social blocks, testimonials, footers, and more. Blocks are designed considering the latest web design trends, and they are flexible and full of customizing options.

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Got products to sell? Online Store has you covered. Create a sleek-looking online store, sell on marketplaces like Amazon and Etsy, track inventory in one place, choose from flexible shipping and payment options, even let customers book appointments online. Whether you sell products, services or digital content, GoCentral Online Store has everything you need to successfully sell online.

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The App Store is it's biggest differentiator. The Shopify core covers what 80% of online stores will need and the app store covers the other 20%— that way the core doesn't get bloated with features most stores don't need. Shopify is not the only ecommerce website builder to offer an app stores but they have significantly more apps than any competitor:

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While our competitors limit you to creating a boring static website, at WebStarts we give you the ability to build a website that includes rich, interactive features, we call them apps. Our integrated apps range from form builders, calendars, memberships, video hosting, music playlists, music stores, maps, SEO, and much more. These interactive apps are designed to help your website attract more visitors, capture more leads, and make your website more sticky.

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"You have a great basic product formula that appeals to entrepreneurs wanting to build their own web sites without any coding. If you continue to refine this basic concept — no code at all — the Mobirise website builder software will gain more and more users - do-it-yourself entrepreneurs - independent, freelance, contract, solo and other non-traditional workers.. If you add more prebuilt blocks to drag and drop into the web pages, that will help growth."
Strikingly has its focus on one-page layouts. This can be especially interesting if you want to create a landing page, say for event registrations. Their responsive designs are indeed striking (no pun intended) and look great on mobile devices. You can either start with their ad-sponsored free plan or upgrade to the Limited ($8) or Pro plan ($16 per month). Limited also includes a 5-product online store, whereas PRO increases this limit to 300 products.
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