The templates are high quality, but nobody wants to have a website which looks like another. While that might be hard to avoid with the number of websites on the internet (tens of billions), giving it your best will surely pay off. A quality theme is surely a great start for a website, but the extensive admin panel gives you a lot of creative freedom to express yourself in your website, whether it is a personal blog or an online store.
It’s important not to be blinded by the word “free.” If you can afford it, stay away from free plans for your business site, even if it’s a small business. Of course, if the alternative is no website, then a free one is still better than nothing. But free plans come with certain restrictions that can give your business website an unprofessional look, such as strange domain names and an obtrusive advert.
Don’t forget – we guarantee that you will need to re-design your website at some point. It can be a big revamp, or just re-designing portion of your website. You will be making a lot of changes to the layout and content as you better understand what your website visitors are looking for, and what’s working on your website and what isn’t. Keep this in mind and plan accordingly. We wished someone told us about this back then.
"I thinks the world of Web development is becoming easier and easier but it's also making it harder for guys like me to find work because so many people want to use out-of-the-box responsive layout sites that are easy to implement and launch. I personally would much rather make a site from scratch than use a template. The app is quite cool though as it provides a drag and drop interface that can create decent looking and original websites that has a mobile website design as well."
Although Yola has more than 270 themes for their customers to choose from, nearly all of these themes are outdated to the point of incompetence. Yola would have been a fantastic site builder if you were building a website back in 2008. However, in the modern world of web design with responsive themes, video backgrounds, and exceptionally complex interfaces, Yola simply cannot compete with any of the major site builders out there.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Hi, Robert. I want to build a bilingual (Urdu, English) website for Pakistanis who have suffered physical abuse as children. I want it to have a free MOOC like the kind you have on Future Learn: discussion forum, sign-in account, videos, downloadable material in the form of .pdfs, photos. Currently, websites providing PTSD MOOCs are in English and/or too expensive for us Pakistanis. Could I use WordPress to build the kind of website I’m talking about? Also, what do mean when you say that a website integrates with GSuit and costs 5 dollars a ‘pop’? Can’t one leave out that feature all together? Thank you.

Where they should improve: Some of their templates are modern and slick looking, but most of them look a bit aged. A big limitation of the free plan is that your website will go down, every day, for one hour; if you ask me, this is a no go. It has some of the basic features and add-ons, but there are key elements missing (e.g. a blog or on-site search). When you change to a new template, all the content you had will be lost.


Most website viewers visit via a mobile device, just as you may be reading these very words from the tiny shiny screen of your smartphone. This is why it’s so important that the user experience of your site—especially for the mobile visitors—is absolutely top notch. It should at least be as good as the regular website itself. We examined technology used in themes and the functionality of the mobile editor, as well as loading speed on mobile devices.

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There are plenty of template designs in Zoho’s website creator. The downside is that only a small fraction of them are responsive. Also, they probably looked excellent five years ago but now have a bit of a dated feel. The editor itself is super easy to use and covers all basic features you can imagine. Using Zoho Creator you can even add dynamic content blocks to your site. Also, you have full access to the HTML and CSS of your website. All in all, a very decent product, especially if you work with other Zoho products.
Many people mistakenly believe that the only method for getting a professional quality website is to hire a web developer. But, by selecting the right website builder, you can achieve similar results for a much lower cost. Additionally, you maintain full control over the look of your website as you don’t have to rely on paying your original developer or finding a new one, every time you want to make a change.
Hey Ben, thank you for all the information. I think web site builders in general are a great tool for novice computer users such as myself. I started my own website and it took me only a few hours to do so! I know I might sound childish, but this is unheard of for me. I used the Wix website builder software which was free of charge, and I am contemplating upgrading to the 2nd plan in order to remove the banner ads.

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A website builder might be the right choice for you or your business if you have limited coding knowledge or limited time. With a website builder, you don't need any special software or prior experience designing a website. It's the perfect solution for anyone looking to affordably and quickly get a website live and get new customers to your business.

All TemplatesArchitectureAsbestos & Mold RemovalBuilding ConstructionBuilding Supplies & EquipmentCarpentry & WoodworkingCleaning ServicesDemolitionElectricianEnergy EfficiencyEnvironmental & EnergyExcavationFencing & DecksFlooring & TilingHandymanHeating, Ventilation & Air Conditioning - HVACHome Entertainment SystemsInterior DesignJunk RemovalKitchen & Bathroom RemodelingLandscaping & GardeningLocksmithMasonryMoving & StoragePainting & Wall CoveringPavingPest ControlPlastering & DrywallPlumbingPool & Spa CareRoofingSecurity SystemsSurveyingTree ServiceWelding & Metal WorkWindows & Doors
What we like: their eye for design. One of the biggest advantages is that there are hundreds of well-designed templates that you can use for free. Adapting them to your needs is super easy. And then there is the huge range of features. Thanks to their App Market you can easily add new features to your website (ex. a newsletter subscription, an events calendar, a forum etc.).

Most of the products here can tell you about your site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
The App Store is it's biggest differentiator. The Shopify core covers what 80% of online stores will need and the app store covers the other 20%— that way the core doesn't get bloated with features most stores don't need. Shopify is not the only ecommerce website builder to offer an app stores but they have significantly more apps than any competitor:

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All TemplatesArchitectureAsbestos & Mold RemovalBuilding ConstructionBuilding Supplies & EquipmentCarpentry & WoodworkingCleaning ServicesDemolitionElectricianEnergy EfficiencyEnvironmental & EnergyExcavationFencing & DecksFlooring & TilingHandymanHeating, Ventilation & Air Conditioning - HVACHome Entertainment SystemsInterior DesignJunk RemovalKitchen & Bathroom RemodelingLandscaping & GardeningLocksmithMasonryMoving & StoragePainting & Wall CoveringPavingPest ControlPlastering & DrywallPlumbingPool & Spa CareRoofingSecurity SystemsSurveyingTree ServiceWelding & Metal WorkWindows & Doors
WebNode is a popular choice for both personal brands and professionals -- it's easy to use, and you can create a website in a different language or on a different platform to suit your business's needs. WebNode supports ecommerce stores, and the sites are compatible with Android, Mac, and IOS devices. WebNode will provide statistics to track your site's success, free of charge, and even with the free version, you won't have ads.
Some WordPress plugins conflicted with our design.  When we installed some of the tools / plugins, they broke some of the custom features that our developer built. So we had to pay our developer to re-configure our website to make things work. When you’re piecing together tools that are built by different developers, it’s not surprising that some of them won’t work well together. It’s just part of the process, and it was frustrating for us as that added to our mental burden.
Hi Jamie. I am not a web developer (yet) but I am aspiring to become one some day. I am using Django Framwork for the backend. But for the frontend , I am confused. Should I study HTML , CSS and javascript and then build a website (frontend) from scratch? Or should I not waste time , and just get a theme from wordpress? How much control over the look and feel of the website do we have, when we use these themes pre-tailored for us?
Back in the days, knowing how to create your own website required knowledge about HTML code, CSS and Flash. Making your own website nowadays doesn’t require you to have these skills anymore. Content Management Systems (CMS) like Shopify, Wix or Wordpress can help anyone build their website from scratch. These website building platforms are user-friendly and help you manage your online content easily. Most websites make use of Wordpress, so we’d suggest that you do too.

This is a great review post on website builders. I have tried some of them myself but most of them were hard on the budget and too clunky for me to actually use. Weebly and Squarespace did have what I was looking for but decided to abandon them for lack of time. The customer service on most of these is pretty bad (except the top3). I was actually going to do a review on most of these website builders myself but you’ve done a good job here.
Sometimes, you don't need a traditional website to get your message across. Adobe Spark Page is ideal for projects that don't require more than one page, such as portfolios, resumes, presentations, blog posts and photo galleries. For businesses, a Spark Page can showcase a product catalog, advertise a special offer, or act as a weekly or monthly newsletter.
Great article, comments and discussion thread...thanks to everyone. My question is which of the site builders would be best for constructing a service business (versus selling and shipping a product) where different service event activity dates/times must be scheduled, payments processed and confirmations and follow-up details sent after purchase? Appreciate your insight. Thx!

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I’m new at this and not yet ready to launch a website but want to secure a domain name. I’m wondering if I can purchase the domain name and just park it? If so, what does that actually mean? Does the web host put it up online or just put it aside for me until I’m ready to build the web-site? If they do put it up online, how visible is it and do they put any content such as their info or advertising on it; or would I be able to put up something that would say something on it which shows it will be coming soon?

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Most of the products here can tell you about your site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.

Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.


Strikingly has its focus on one-page layouts. This can be especially interesting if you want to create a landing page, say for event registrations. Their responsive designs are indeed striking (no pun intended) and look great on mobile devices. You can either start with their ad-sponsored free plan or upgrade to the Limited ($8) or Pro plan ($16 per month). Limited also includes a 5-product online store, whereas PRO increases this limit to 300 products.
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